Specimen
The quick brown fox jumps over the lazy dog
A good pairing does its work without being noticed — the reader simply feels the page is calm, confident and easy to move through.
Abril Fatface carries the headline with personality while Lato stays out of the way through paragraph after paragraph of comfortable reading. The contrast between them is enough that they feel deliberately different, never at odds. This is the combination designers reach for when they want editorial work that still reads effortlessly on screen.
“Type is the voice of the page. The pairing is its accent.”
Why it works
Didone drama meets a gentle humanist sans. Blog and boutique branding staple.